MISFRESS _ LIVIN' LA VIDA LOCA
Poke is back with a new creative project for our client Misfress. Who is Misfress?
Hiding behind the name is Maja Filipič, an interior deigner, stylist and lifestyle blogger from Slovenia. Her blog is about interior design, product design, fashion, music and much more.
The challenge was to create a series of photos for her promotion purposes and channel the essence of Misfress into a visual story.
Misfress as a brand is feminine, minimalistic, fun and at the same time a bit edgy and bold. We portrayed her professional side but at the same time, we didn't want to lose her playfulness and free spirited attitude - well in the end she is a chica who's livin' la vida loca.
We decided to work with three main themes that we called:
1. »the Misfress mood« - fun and positive, like Maja is;
2. »Misfress lyfestyle« – to promote her lyfestyle blog, where instagram plays a major role;
3. »Misfress profession« – to promote her profession as an interior designer and stylist.
Our job was to create the concept, direct the photoshoot, create the photos and finalize them in postproduction. Hope you like the final result!
Thank you for viewing our project!
